DATE: July 12, 2018
TO: Members of the Northfield Heritage Preservation Commission
FROM: Scott Tempel, City Planner
Title
Sign Permit - The GOAT - 413 Division
Body
SUMMARY AND ACTION REQUESTED:
The Goat is requesting a new sign for its store at 413 Division St. S. They would like to install a projecting sign on the front of the building.
A subcommittee of the HPC reviewed the proposal last month. The sign permit was not approved because the sign was found to be out of character with the downtown signage guidelines due to multiple colors and fonts. A revised proposal has been submitted for review by the entire commission.
The applicable sections of the Downtown Historic District regulations in the sign ordinance include the following (Staff response is shown in bold):
1. Placement: Signs shall be positioned so they are an integral design feature of the building; signs shall complement and enhance the architectural features of the building. They shall be placed so that they do not destroy architectural details such as stone arches, glass transom panels, or decorative brickwork. Unless other placement is specifically approved by the Heritage Preservation Commission for reasons stated in the certificate of appropriateness by the Commission, signs may be placed only as follows:
a. At or above the horizontal lintel, cornice, or beltcourse, or above the storefront windows;
b. Projecting from the building;
c. Applied to or painted on canvas awnings;
d. In areas where signs were historically attached.
Staff response: The sign meets placement requirements. The sign will be located projecting from the building.
3. Sign Shape: Signs shall be designed to match the historical time period elements and regional location of the City, which primarily exclude such features as cut corners and non-rectangular shapes. In most cases, the edges of signs shall include a raised border that sets the sign apart from the building surface or hanging space. Individual raised letters set onto the sign area surface are also preferred.
Staff response: The sign meets shape requirements. The sign is rectangular in shape. Lettering has individual raised letters. There is a raised border.
4. Colors: Sign colors shall coordinate with the building façade to which the sign is attached and shall be compatible with the property’s use. A combination of soft/neutral shades and dark/rich shades are encouraged in order to reflect the historical time period. No more than two colors shall be used for the sign letters.
Staff response: The sign meets color requirements. The sign contains two muted colors.
5. Material: Signs and sign letters should be made of wood or metal that is in keeping with the corresponding historical time period of the building. Brackets for projecting signs shall be made of iron or other painted metal, and shall be secured at the top of the sign and anchored into the mortar, not the masonry.
Staff response: The sign meets the material requirements. The sign is made of MDO board.
6. Message: The sign message shall be legible and shall relate to the nature of the business. These requirements may be accomplished through the use of words, pictures, names, symbols and logos.
Staff response: The sign meets message requirements. The sign is legible and relates well to the business.
7. Lettering: Lettering styles shall be legible and shall relate to the character of the property’s use and the era of the building. Lettering shall preferably include serif rather than strictly block type styles. Each sign shall contain no more than two lettering styles, and the lettering shall occupy no more than approximately 60% of the total sign area.
Staff response: The sign meets lettering requirements. The lettering is legible and relates to the artistic nature of the business. A serif font is being used as one of two lettering styles.
8. Illumination: External illumination of signs is permitted by incandescent or fluorescent light, but shall emit a continuous white light that prevents direct shining onto the ground or adjacent buildings. Exposed neon signs shall be permitted when installed inside windows of the interior of the building. The use of internally lit signs, such as but not limited to backlit plastic, is not permitted. Exceptions to this guideline shall be allowed for public service, time/temperature and theater signs.
Staff response: The sign meets illumination requirements. The sign will not be illuminated.
RECOMMENDATION:
Staff recommends approval of the sign permit.