Meeting Date: May 12, 2022
To: Members of the Heritage Preservation Commission
From: Revee Needham, Assistant City Planner
Title
Review Updates to Land Development Code Signage Regulations.
Body
Action Requested: Review and Provide Feedback on Updates to Land Development Code Signage Regulations.
Summary Report: At the February 10, 2022 Heritage Preservation Commission (HPC) meeting, commissioners discussed proposed changes to the Land Development Code (LDC) regarding signage regulations. Additional background information is available in the February HPC packet and is listed as an attachment. Given the feedback, staff have prepared a preliminary draft of redlined changes to the LDC. This will be discussed and recommended changes clarified before moving forward. Today’s discussion is an initial step and language will be refined at additional meetings. Ultimately, the goal is to provide more guidance to property and business owners on sign regulation in the LDC.
Please see the attached redlined draft for the LDC signage regulating the C-1 and H-O district. Additional citywide regulation about signage can also be found in the LDC Article 6 and a link is provided in the attachments.
Below is a summary of proposed changes, comments and questions. Some revisions are being recommended by staff and others are based off of discussion from the HPC at their last meeting. The revisions are listed below:
Addition:
“Signage is encouraged to meet the guidelines from the Northfield Downtown Preservation Design Guidelines and The Secretary of the Interior’s Standards for the Treatment of Historic Properties.”
o Staff comments: Further reinforcement of the guidelines that the HPC uses in their review of signs.
Removal:
“(6) Sign Types.
(a) Wall Signs. These are signs mounted flush against the building or painted directly on the building.
(b) Projecting Signs. These are signs that protrude from the building's surface. They include perpendicular signs that hang out over the sidewalk, marquee signs, and other variations.
(c) Ground Signs. These are signs that are not attached to the building.
(d) Window Signs. These are signs either painted or hung on the windows visible to the public from the exterior.
(e) Upper Story Window Signs. These are signs either painted or hung on windows visible to the public from the exterior.
(f) Awning Signs. A sign printed on an awning along the valance or skirt. The HPC recommends that awnings; 1) retract rather than be fixed on a rigid frame, 2) are open on the sides rather than closed, 3) are fabricated of material that has a cloth-like appearance rather than a glossy or reflective material, and 4) are free of signs or graphics, except that if signs or graphics are included, they are located only on the valance.”
o Staff comments: Definitions for sign types are included in LDC 9.2 Definitions so it is unnecessary for some definitions to be included here. Additionally, these definitions differ from that of LDC 9.2 which is confusing.
Addition:
“Signs may be placed only as follows…Applied to or painted on canvas/fabric awnings only on the valance.”
o Staff comments: This was included in the above definition of awning signs and recommended criteria for placement. The HPC can discuss if this should be included or if awning signs could be placed elsewhere on the awning.
Addition:
“Colors. Sign colors shall coordinate with the building façade to which the sign is attached. A combination of soft/neutral shades and dark/rich shades will best reflect the historical time period. No more than two colors shall be used for the sign letters. Stark black and stark white are prohibited from wall signs.”
o Staff comments: As this has been the informal practice of the HPC in review of signs, this should be codified to be explicit in regulation.
Removal:
“Message. The sign message shall be legible and shall relate to the nature of the business. These requirements may be accomplished through the use of words, pictures, names, symbols and logos. Logos, if used, shall be incorporated into signage designs compatible with the Historic District. Logos and lettering shall occupy no more than 60 percent of the total sign area and shall not extend outside the sign borders.”
o Staff comments: This is included in the section below on lettering and is unnecessary to include in both locations.
Addition and Removal:
“Lettering. Lettering styles shall be legible and shall relate to the character of the property's use and the era of the building. Lettering on signs are encouraged to be serif font. Lettering on wall signs shall be in a serif font. Wall signs shall contain no more than two lettering styles, and the lettering and any logo shall occupy no more than 60 percent of the total sign area and shall not extend outside of sign borders. Projecting signs may utilize a font other than serif. Telephone numbers and websites may be included, provided they are clearly secondary to the primary message of the sign and occupy no more than 20 percent of the total sign area allotted to lettering.”
o Staff comments: The removal of the serif font requirement has been discussed. Staff were unsure on the HPC’s direction on the 60% limit for logos and lettering and how websites/telephone numbers should be addressed. Previous discussion revolved around prohibiting websites/telephone numbers from signs, however this may not a viable option because the content of signs is held to a higher level of review, strict scrutiny, and must further a compelling government interest and narrowly tailored for such interest. Staff would like to gather additional feedback regarding the regulation of websites/telephone numbers on wall signs from the HPC. If the direction from the group as a whole is to prohibit websites/telephone numbers on wall signs, then staff will review this with the city attorney to see if it is possible.
Additional Comments:
The updated image (drawn by the City’s Communication department) for Figure 6-3: Illustration of where signs are historically attached to buildings in the downtown historic district will replace the existing image.
Staff were unsure on how the HPC would like to address window signs and window displays. Citywide, window signs are exempt from regulation under LDC 6.5 Exemptions “Window Signs. Signs that are painted to or attached to the inside of a window that do not cover more than 50% of the window shall be exempt.” This exemption seems to contradict the illumination requirements within the H-O district. Staff are recommending to prohibit all internally illuminated window signs, regardless of size, besides neon “open” signs in the H-O District.
Definitions Edits:
The addition of four definitions:
• Awning. A canopy or covering structure projecting from and attached to a building.
• Lettering. The symbols for speech sounds written on something.
• Lettering Style. An assortment or set of type or characters all of one style and sometimes one size.
• Logo. A graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
The revision of two definitions:
• Sign, Awning. A sign that is painted on or attached to an awning. An awning is defined as a canopy or covering structure projecting from and attached to a building.
• Sign, Window. A sign that is applied or attached to the interior of a window or located in such manner within the building that it can readily be seen from the exterior of the building through a window.
After feedback from the HPC, staff will continue to refine the language in consultation with the City Attorney. Any LDC text amendment follows the Type 4 review process, which involves a public hearing at Planning Commission, Planning Commission review, and Council decision.
Alternative Options:
HPC members can propose other amendments regarding signage.
Financial Impacts: There are associated costs with publishing text amendments.
Tentative Timeline:
June 16, 2022: Public Hearing at Planning Commission
July 19, 2022: First Reading at City Council
August 2, 2022: Second Reading at City Council
August 10, 2022: Summary Publication in Newspaper
September 9, 2022: Ordinance takes effect