City Council Meeting Date: February 20, 2024
To: Mayor and City Council
City Administrator
From: Michelle Mahowald, Communications & Human Resources Director
Title
Acceptance of Remaining brand elements for the Style Guide.
Body
Action Requested:
The Northfield City Council approves a motion accepting the secondary color palette and two historic colors to be applied in the final City branding.
Summary Report:
The City Council approved the city logo; primary color palate; and tagline at the January 16 meeting. Replace gave the Branding Advisory Committee and city staff their final presentation on February 7, 2024. Secondary colors and two historic colors added to the color palette were recommended for approval by the City Council by the committee. This completed their work and the committee work has ended (original resolution attached).
The Style Guide holds the core foundational elements to the overall City brand including logo, tagline, primary and secondary color palettes, community gateway signage concepts, historic colors, public wayfinding and related public element guidelines. These are to be considered concepts and an internal communications team document. Implementation of the branding has begun and will continue by staff with the final adoption of the Council with the secondary color palette. No further action will occur with Council with the exception of future implementation that would be outside of the budget for consideration.
Background
The City of Northfield is currently undergoing a branding process to help position the community for success in the 21st century. Why is this initiative important to the future of the community? Why do municipalities need to have a brand at all? Why will this make a difference to our community going forward?
Every organization, every company, every municipality has a brand. The question is not should the City of Northfield have a brand, the question is how can we best manage that brand and why...
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